Public Relation Associate

Job Requirements

  • Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility
  • Build connections with key media organisations and journalists through a mix of traditional, digital, and social channels
  • Ensure that our PR efforts serve immediate and long-term business goals
  • Forecast news cycles and identify areas of trending public interest
  • Understand the competitor landscape and stay ahead of any threat to our brand position
  • Establish a media relations plan that has actionable strategies for high-level placements
  • Evaluate and establish a public relations strategy and plan
  • Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
  • Leverage existing media relationships β€” broadcast, traditional, and online β€” to land prominent placements
  • Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
  • Write timely press releases and media kits, and direct social-media team to communicate proactively
  • Help establish strategies for damage containment in crisis situations

Job Specification

  • Fresher or Experience in public relations at a company or organisation
  • Exceptional writing and editing skills
  • Deep knowledge of traditional, digital, and social media channels
  • Excellent communication and organisational skill
  • Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
  • Established relationships with media organisations and journalists

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Job Detail

Integrated Marketing


Dumas Road

Job Type:

Full Time




1 Year Quality Experience

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