Public Relation Associate
Job Requirements
- Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility
- Build connections with key media organisations and journalists through a mix of traditional, digital, and social channels
- Ensure that our PR efforts serve immediate and long-term business goals
- Forecast news cycles and identify areas of trending public interest
- Understand the competitor landscape and stay ahead of any threat to our brand position
- Establish a media relations plan that has actionable strategies for high-level placements
- Evaluate and establish a public relations strategy and plan
- Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
- Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
- Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
- Write timely press releases and media kits, and direct social-media team to communicate proactively
- Help establish strategies for damage containment in crisis situations
Job Specification
- Fresher or Experience in public relations at a company or organisation
- Exceptional writing and editing skills
- Deep knowledge of traditional, digital, and social media channels
- Excellent communication and organisational skill
- Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
- Established relationships with media organisations and journalists