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What is branding?
Branding is about developing a customized, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.
Branding speeds up your success timeline by integrating many elements of your marketing and advertising at one time. Instead of writing your marketing plan one quarter and designing your logo the next, Spot-On Branding works on them at the same time, as two elements of one big picture: your brand.
Do I need a logo to build a brand?
A separate logo, as a distinct way of writing your company or product name, is not an essential requirement for a brand. Many well-known and profitable brands exist without logos. Often they rely on their name to create the necessary impact rather than a graphic. However, the look of a brand name demands as much care and attention as a logo. It’s worth using a designer to create a properly-conceived brand name identity, rather than just picking an attractive font.
What do you offer that others don’t?
Ears that actually listen to your goals, eyes that see your company as the successful, distinctive creation it is, and hands that craft and manage your brand to take your story to the next level. We see the bigger picture of your successful business, and we help you get where you want to go with a comprehensive plan: branding. . I tried working with someone on my company logo once, but she didn’t really listen to me, and I don’t like my logo. How are you different? At dechcept, we take the time to listen to you, and we want to hear it all—good and bad. We need to know everything about your company and your story in order to brand you properly. We don’t know what you want—you do, even though you may not realize it—until we delve into your story. Then, we narrow down what you need, create your vision, and deliver it to you. But you’re in charge.
Why do we need to develop a brand?
A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.
What is the difference between a company logo and branding?
Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.
What is a brand and what are the advantages of having one?
A brand is a set of characteristics – or an identity – that is easily recognisable and which enhances the reputation of your products or services. A brand should embody the unique selling points of your product or service. An accountant could place a figure on some of the goodwill you have built up on your brand values. Brands aren’t just for big companies – they can make smaller businesses stand out from the crowd, particularly in competitive markets. A strong brand image will help you establish an edge over your rivals and can open doors to new opportunities. For example, other lines can be bought in, branded and sold as your own products. The key attributes of a brand will include a name, a symbol or a design (or a combination of the three); this branding identifies a product, service, person or organisation as having a unique selling point. It can then be used across all marketing activity. A successful brand invariably results in superior profit and marketing performance. A brand name can set a product or service apart and add significant value as a capital asset.
What are the fundamental components I need for a successful brand?
Planning and Preparation Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential. Assessment and Monitoring To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too. Methods for Addressing Feedback Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can. Consistency and Commitment Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.
Why should I brand?
If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Spot-On Branding can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!
What can I expect if I work with you?
When you work with dechcept, you can expect a partner in your hustle. We will talk about your company’s strengths, weaknesses, target audience, and goals. We’ll look at your current brand marketing and figure out what’s working, what’s not, and how to get on the right track. You won’t be lectured or ignored. On the contrary, you’ll be encouraged and treated as the brilliant entrepreneur you are. After all, you’ve come this far!
How long does it take to build a brand?
It will probably take you years to build up a widely-recognised brand – the sooner you start the better. Here are the first steps you need to take: Try to think of a memorable and meaningful trade name that sums up what you do, making sure it does not conflict with any existing names in your field. List the brand attributes you want to convey. Commission an appropriate logo. When you have the right design, make sure it appears everywhere. Develop a corporate image and colour scheme that can be used on your website, on stationery, vans, signs, staff clothing and adverts. Ensure that all your products and services are reliable, compatible and of a good standard. A single weak link will drag down the value of the brand. The time it takes to build a brand is the time it takes your customers to accept your brand values. These may include the belief, for example, that your product or service will give better value or be more reliable than competing ones. They may also start to believe that they will be happier with your product or service than any others and that your product or service is the most suitable for people like them. Clearly these values are based on customers’ perceptions of your company and its authority and reputation in its particular field, combined with the particular benefits provided by your product. Your customers’ good opinion will be based on substance; continuing to deliver on your promises will ensure your brand is successful. This kind of authority and reputation is not easily won, so building a genuine brand is likely to take time, some money and other resources.
How can I develop a brand on a small budget?
Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are: The development of a strapline or mission statement that succinctly conveys your message. Design needs, such as a website, a logo, business stationery and product packaging. Advertising and promotional materials that convey and support the brand promise. Staff training to make sure your employees understand your brand values and business goals.
Do I really need a custom-designed corporate logo?
A custom-designed corporate logo is central to your brand building. You want to set yourself apart, and a custom logo is one excellent way to do that. The last thing you want is someone else using your logo. Prospective clients need to take one look and know your corporate logo instantly. So yes, you absolutely, positively need a customized logo.
How do I fix, enrich or improve my company culture?
Company culture starts with your mission, vision and values. Make sure these are aligned, institutionalized and practiced. Engage your employees in that process through surveys, special task force teams or other feedback opportunities. Build reinforcements into the culture itself. Look for ways to ritualize your brand and your culture through corporate events or employee recognition systems. Use “RRR” to test whether company culture holds a significant role in your workplace: Can you recognize it? Can you repeat it? Do you reward it? To protect your company culture, establish educational procedures and training programs for new hires that help them understand how to adopt and embrace your culture. Cultural interviews can also help filter people for a cultural fit before they are hired. Company culture must be supported and endorsed from the top down in order to gain traction. To be authentic, everyone needs to buy-in, including management.
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